Welcome to Our Press room
For media inquires, or partnership requests, we’ve made it easy to get everything you need, all in one place.
Press Kit
Brand Overview
East On Rodeo is a contemporary fashion brand designed for women 5’4” and under. We specialize in convertible styles that flip outdated rules and put short women at the center of fashion — not on the sidelines.
Founded in Los Angeles, our designs are intentionally crafted with petite proportions and real versatility in mind. Because short women aren’t just “short”—we’re full of style, substance, and stories that deserve to be seen.
Founder Bio
Jessica White spent years leading sales operations and customer experience strategy for a Fortune 50 company, later consulting with brands on how to turn customer insight into business growth.
She noticed the same disconnect in boardrooms and dressing rooms: what women said they wanted was not what they were being offered. So she launched East On Rodeo — a brand that listens, learns, and creates alongside its community.
“We’ve started designing with them, not just for them.”
Press Contact
Media Contact: Jade Skyes
Email: collaborations@eastonrodeo.com
Website: www.eastonrodeo.com
Instagram: @eastonrodeo
Recent Highlights
- ✅ Featured in Nordstrom’s Emerging Designer Pop-Up
- ✅ Selected for The Workshop at Macy’s 2025 cohort
- ✅ Participant in Fashion Futures LA Showcase, hosted by Ru by Rupal and Sengo
- ✅ Community-led design driven by insights from our Short Girl Survey
Signature Products
- Convertible Shirtdress (4-in-1): One modular style that transforms into a dress, cropped shirt, overshirt, and skirt
- Convertible Cargo Pant: Zip-off cargo pants with adjustable hem that transform into shorts
- Designed For: Women 5’4” and under — no more tailoring, no more compromise
Download Brand Assets
Please credit East On Rodeo when using imagery.
Interested in Stocking East On Rodeo?
Learn more about our wholesale program and submit a retailer inquiry here:
eastonrodeo.com/pages/wholesale
Need Something Else?
We’re happy to coordinate interviews, custom quotes, or hi-res assets for your feature.
Email us at collaborations@eastonrodeo.com