short & BECOMING


Jessica here, founder and designer at East On Rodeo.

Petite Style

 At the time of writing this post, East on Rodeo is less than a year old and in the few short months that I’ve been able to get out for pop-up shops and other events on behalf of the brand, I’ve truly enjoyed connecting with so many of you. Learning about what you like, your short girl problems (especially when it comes to fashion), and sharing a little more about me and how East On Rodeo came to be.

Over the past couple months, we’ve been spending more time building and nurturing our online community as well - which is why we thought we cold bring some of these conversations we are having in person, online by sharing  my 3 part Short & ________ series.

PART 1: Why I chose to start a Petite Brand

PART 2: What’s the significance of the color Red

PART 3: I get a little personal and share why I am Short & Becoming

I am so thankful to share this journey with all of you!

With Love,