FOSTER THE STUDIO X EAST ON RODEO

What does a six-foot legendary basketball player have to do with a brand dedicated to uplifting petite women? 

Apparently everything.

Allen Iverson's cornrows were never just style, they were a symbol of heritage, authenticity, and defiance, a signal to the world that existing as anything but yourself is a failure to the soul. blue iverson is more than a portrait of him; it is a vehicle for expanded futures.

Living as a petite woman carries its own pattern: we recall the memories of standing on tippy toes, of ill-fitting clothes, of navigating a world scaled differently. It also carries big words, big ideas and even bigger dreams.

Over time, I’ve come to love this petite frame, and to see in it a pattern expansive enough to hold all that I am.

This collaboration is a testament to authenticity in every shape and form. blue iverson stands as the symbol, carrying cultural memory with intimacy and power. The petite body carries the pattern, turning proportion into presence. Together they open a window: a reminder that size is never a limitation, only a lens.

At foster the studio, we are dedicated to amplifying the power of memory, authenticity, and identity, refracting them into futures large enough for us all. This collaboration with EAST ON RODEO does just that.

From one short woman to another: we are here, and we are phenomenally made. I hope you enjoy the Answer.

Best,
miela foster
founder, foster the studio

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About Miela Foster:

Miela Foster is an interdisciplinary artist and researcher based in Los Angeles. Her art drives her practice—foster the studio—where she maps human perception, memory, and becoming through a network of objects, curated experiences, and ephemera. Her work has been featured in SF Bayview Newspaper, Canvas Rebel, and KQED Arts, and exhibited in galleries across California, including Root Division Gallery and NeueHouse Hollywood. Most recently, she was named the winner of the 6th Annual Leimert Park Jazz Festival Juried Art Competition.

About foster the studio:

foster the studio is an interdisciplinary design practice at the intersection of art, objects, and experience. we create an ecosystem of work that explores memory, perception, and the act of becoming. each project encourages curiosity, engagement, and connection with the patterns of our shared humanity.