EAST ON RODEO Is Now Live on Macys.com—And We Should All Pay Attention
For a limited time EAST ON RODEO is Now Live on Macys.com—Here’s Why That
When you’re 5’4” or under, it’s not uncommon to walk into a department store, scan the racks, and leave feeling...overlooked. Petite sections—if they even exist—are often buried in a corner, filled with basics or outdated styles that don’t reflect your taste, your lifestyle, or your identity.
But today, that narrative shifts just a little.
EAST ON RODEO is officially live on Macys.com—a first for our brand, and a powerful signal for petite women everywhere.
This Launch Isn’t Just About Shopping—It’s About Shifting the System
Let me be clear: this isn’t just about a new sales channel or brand visibility (though yes, I’m thrilled about both).
This moment is about proof. Proof that when you design with intention and speak to an overlooked community, big players start to listen.
As part of the 2025 class of The Workshop at Macy’s, this launch was made possible through a program designed to uplift underrepresented founders and provide tools, resources, education and mentorship to build healthy business and partner relationships.
What You’ll Find on Macys.com
This is a limited-time launch through the month of June. Here's what’s available right now:
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Convertible Shirtdress – $180
Our signature multi-wear piece. Style it as a dress, layer it open as a jacket, or play with its shape to suit the day. -
EAST ON RODEO Trouser – $159
A clean silhouette built to flatter petite proportions. Slightly wide leg, tailored waist, and perfectly cropped for women 5’4” and under. -
Nylon Shorts – $69
Sporty, structured, and surprisingly versatile. The waistband flatters without digging, and the inseam is short—but not too short. -
Windbreaker Jacket – $149
Lightweight and cinchable, this is the jacket you throw on and somehow always get compliments. -
EAST ON RODEO Knit Vest – $99
Easy to dress up for date night, layer for dimension, or a simple way to elevate your casual look.
Why Convertible Clothing Matters
Of all the styles in the launch, I’m personally most excited for Macy’s customers to experience our convertible, multi-wear pieces. Because here’s the thing: we’re still in the early days of people realizing their clothes can do more.
When your wardrobe can transform, it extends not only how long you wear it—but how often and how creatively you can style it. It shifts how you invest in clothing. It turns getting dressed into a choice, not a compromise. And that’s what East on Rodeo is about: more options, fewer limitations.
Your Voice Matters
Here’s something I wish more of us knew:
Retailers don’t just track what sells—they track what’s asked for. If you’ve ever skipped the “petite” section because the options felt uninspired or invisible, you’re not alone. But the only way things change is if we start asking.
Ask store associates about petite sizing. Leave feedback online when the options don’t serve you. That information travels up. It informs future buys. It gives merchandising teams the proof they need to advocate for more space, more options, more inclusion.
When you support petite-forward brands—especially at retailers like Macy’s—you’re not just shopping. You’re voting with your dollars. You’re making the case that short women are not a fringe market. We’re not a novelty.
We’re the moment—and we’re just getting started.
Shop the Drop Before It Ends
If you’ve been waiting for a sign to try EAST ON RODEO, this is it.
Support at Macy’s doesn’t just help this brand grow—it tells retailers that short women are showing up. And that we’re done settling for “close enough.”
Shop the Macy’s collection now
